Before, we just had to deal with ensuring that our website would run on a browser. It was not hard a task to do, since almost browsers have the same format in displaying their sites. But nowadays, smartphones and tablets have become a mainstream part of being online, and what in the past would display well on a computer browser would appear different—not just on a phone or tablet, but also on an Android or iOS gadget.
Three statistics could no longer be ignored: (a) 91% of professionals utilize iPads;(b)12% of iPad users do not make use of the laptop; and (c) tablet traffic has been gauged mainly using the iPad. In such cases, if individuals see that your site is not supported by the gadget they most use, they would not consider linking or sharing with you.
This spells trouble for sites depending on Flash-created videos, or PDF reader documents. Since the iPad does not support the platforms needed to run these objects, the user is at a loss if he only uses the tablet. You might think, “why won’t he go to the trouble of opening up a normal computer to open it?” Well, he would have consumed time trying to do so.
It’s as if the iPad has become a best friend equal to canine status. You can no longer stick to what you’re used to; you need to reach out to your target market to get the links you want in this age of smartphones and tablets. And Google approves this message—the search engine is continually getting better in picking up the websites optimized through links and shares.
So here are the things you need to do in order not be left out:
1) Steer clear of utilizing audio/video/PDF viewers and players that are proprietary in nature. If you need to advertise using them, try to come up with an infinitely stronger method of user agent detection which would allow the viewers to still acquire them.
2) Check that the content is not present on a mobile subdomain plus a normal domain as it would be troublesome when content is shared on mobile devices plus laptops.
3) Types and kinds of devices are just going to be on the upswing. Should you be making systems that are flexible amongst such platforms, link building will be better, more content will be shared, and in turn score high with the on site signals and metrics of the search engines.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entreprenuer widely recognized by the top players in the industry.
