Now that you have your head on SEO best practices, and made a tackling of the first e-commerce site, only to see nothing had turned out the way blogs pictured it to be. Search is algorithmic so we have the assumption it would follow similar rules for everyone. In theory, it often works, however such rules are very complex as well as situational. Google makes a claim of over 200 ranking factors, and a lot of those factors may be multi-part. The algorithm is changing more than once in a day, and there would occasionally be a manual intervention to get in the way.
It is nice to know basics, as well as best practices, but one has to learn rolling with punches. Even things that are as simple as de-indexing a few dozen pages would rarely take place as planned and may even take weeks. You need to measure, adapt and evaluate. If a tag or tactic is not working, you should make a consideration of the options.
One-Trick Ponies Would Make Good Glue:
Individuals would naturally get comfy with an aspect of search marketing, which includes link-building, on-page, social, etc. and are on track to perfect it, but they come up with diminishing results quickly. At their worst they are placing band-aids on URLs while suffering from a large link wound.
Links, Known By Other Names:
These could still end up dysfunctional. In a rush for making links, a lot of people, notably people who have brand new and very vulnerable sites create the mistake that all links would appear equally good.
Make A Check On Headers:
When something is not performing right and you do not have an idea, you need to check page headers. You should ensure that crawlers view what you see or perceive to see. It would be unbelievable how often problems would trickle down to bad redirects, status codes or other crawler accessibility issues.
Utilize The Basic Tools Well:
There are a couple of SEO and keyword tools like KeywordSpy, however we see a similar issue in SEO that we perform in writing, time management, as well as every single 21st century human endeavors. We would be so busy in chasing new tools as well as the perfect app that we do not bother learning using tools in a effective manner. You may know a long way through a solid header, checker, site of Google, an operator, link analyzers as well as desktop crawler. You need to master the site: operator and learn how to utilize inurl: as well as intitle:, and it would be amazing how many on-page problems you may diagnose. You should stop chasing every new tool and learn how to utilize a handful really well. You would save effort doing so.
Learn On Becoming Patient:
Patience may be the hardest thing any good SEO would eventually need to learn. There would be times wherein you would have to react fast to a problem, notably a technical problem, including a bad redirect or a site outage. There would be a fine line between reacting plus overreacting. One of the more common mistakes regarding technical SEO is when someone creates a change, it would not immediately make an improvement on rankings 24 hours later, and so you would revert it or makes a change, it would create another change on top. Even if it would not worsen the problem, you would not be able to measure the change that worked. Ensure that the changes became live, that Google has made an acknowledgement and you could measure impact or lack of impact. You should not change strategy overnight based on bad or not bad information.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.