Google has started testing “Ads Related to” for segments and categories for a few different search queries. They tested this last year but it quietly went away.
Dream Systems Media broke the news earlier this week when they found that Google has yet again started to test these types of ads in the search results:
Around a year ago the ads were a bit different. We noted that you can see “Related to airline pilot jobs:” and ads in the right column of your search results.
Were these ads working for anyone? I noticed that they fell out of the search results soon after we reported about them. Is Google trying to revive something that possibly got better results? Did anyone get better click-through rates (CTR) with these types of ads?
Over the last two months Google has been trying several different new ad placements. One that I have been playing around with is the top vs bottom placements of ads and having great success with bottom ads. Though it isn’t near what the top converts, it’s costing me and my clients far less money. It will be interesting to see which one converts better.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.