With the Search optimizers we are well known the term analysis. It includes content analysis, pages, images, websites, click paths, web designs, links, terminologies, strategies, etc.
Do we ever ask ourselves what it means to be a search engine optimizer? And just how do we optimize in the world of Pandas and Penguins? In the end how does this change what we do as SEOs?
What is Optimization?
For getting ultimate aim of your website optimization plays a vital role.
Optimization is about making the simplest path to the most desirable goals.
For example, during my train station experience, I was never taken out of the station path, never walked down a long hallway, or moved to the outside. The process was very simple. Exit train, see store logos, enter store, buy, sent back to train station hallway, exit station. Beautiful!
What if you applied these examples to your websites?
When working with optimization, ask yourself, are your site tasks simple? Is your content easy to read? Are your forms this easy to work with? Does your design guide me to a goal?
Penguin update is not about penalizing sites as it optimize. It is only about bad SEO practices, like keyword stuffing links and titles, link buying, link selling – the gamut.
To make sites with good content and products. Then your site will definitely become very good.
There are so much lots of thing to learn post-Panda, post-Penguin. And here is the some aspects which starts your journey as a site optimizer:
Some basic tips which can be apply for best website:
Design
Clean Code
Keyword Based Original & Unique Content
Structure
Natural Links
Source: Searchenginewatch
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
