In previous report we knew like Twitter announced its advertising API to 3rd party networks. On the major social networks consider the relatively recent changes that have taken place in past 12 months or so-
Google: To force the inclusion of mobile platform advertising into all AdWords advertising campaigns “enhanced campaigns” were launched by AdWords. It is not a social network but it is a fairly important move.
Facebook: “Reach Generator” tool had been launched by Facebook that was about promoting friends post. To endorse posts the move about prompted quite a bit of backlash.
LinkedIn: to allow businesses to use small block ads on the right rail to promote their products and services “advertising options” had been launched by LinkedIn. Most noticeable ads remain in the banner ads can say they are the domain of major advertisers.
Twitter: “promoted trend, is the last recent update of Twitter.
These all move are beginnings of a significant trend like small and medium-sized business (SMB) are being boxing out by social media. Lots of a business has grown, built or appreciably improved through advertising on the likes of Facebook or Twitter. SMBs would just have right of entry to the table scraps while the large-scale advertisers spread on the most valuable placements.
Advertising is a demanding business but social networks are putting down a unsafe path if they set aside more of their advertising space for companies with cavernous pockets and in actual fact crowd out the SMBs.
Well it’s all only my way of thinking hope for the best, that many SMBs would find a valuable channel into the future – social media advertising, but if these drifts carry on, then they might better off putting those precious marketing dollars into a solid contented marketing strategy without a paid component in its place.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.