Peter Zmijewski's Blog

Some Influencers on Google+ in SEO

peterzmijewski — Fri, 17 Feb 2012 08:54:18 +0000

Latest ideas, tools, news and all covered under Internet an ongoing discussion. The discussion is an ongoing conversation which is always running but now by Google+ is the great spot for interchanging of thoughts.

For social media marketers, it is necessary to sound the leaders in their field.

On Google+ in SEO there are some excellent influencers-

Matt Cutts – Matt Cutts, head of the webspam team at Google. Matt has 166,544 in circle. “If you type your name into Google and get porn back, it’s his fault.

Rand Fishkin - Rand Fishkin the founder & CEO of SEOmoz. Rand has 33,701 in circles. He tweets initially on inbound marketing, SEO, startups and entrepreneurship.

David Jacobs - David Jacobs a Software Engineer, a programmer. David has 4,377 in circles. He is also a social network specialist.

Jaana Nyström - Jaana Nyström is a content curator, social media writer and consultant. Jaana has 29,487 in circles.

Mari Smith - Mari Smith a passionate social media leader. Mari has 55,503 in circles. He is the speaker and author of Facebook marketing and relationship marketing.

Source: Socialmediatoday

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Google Screenwise Program with Ordinary Market Search

peterzmijewski — Thu, 09 Feb 2012 09:42:04 +0000

In this morning we brought you the news Google Screenwise program. The participants of the Screenwise set expansion in their browser Google Chrome that allows Google to track their online activity. The participants of the compensated with $ 5 gift code on Amazon as soon as they install browser extensions and different every three months of the year, fully $ 25 Amazon credit for participation in the program.

As a part of the story, this morning about this program I contacted Google PR department. Google Spokersman added-

Like several different web and media companies, we do panel research to our users with best service through learning more about people’s media use, on the web and elsewhere. This panel is small project that started near the creation of the year. It is fully optional for joining. People can choose to participate if it is of interest (or if you like the gift) and everyone who participates has full transparency and control over which Internet use is in the area are included. People can stay in the field, as long as they desire and leave whenever they want.

So it seems that Screenwise is a panel of market research quite ordinary, only with an extension of the browser instead of a questionnaire. Participants have a high degree of control over what exactly is Google and how long. Google is apparently firing also for a small group program. In fact, the Screenwise sign page no longer has a place to put your email address. Instead visitors are greeted with the message, “We value your interest here and stay with us.”

Source: Webpronews

Tweet Study Niceties & Conclusions from Twitter Researchers

peterzmijewski — Fri, 03 Feb 2012 11:09:11 +0000

The people behind who give Tweet website and study reports that Twitter users find more than one third of tweets they received valuable. In 25 per cent of cases, the tweets that not worth reading at all, according to a team of Carnegie Mellon University, MIT and Georgia Tech researchers.

Who Gives a Tweet Study Details & Findings?

Andre and other researchers Michael Bernstein (MIT) and Kurt Luther (Georgia Tech) created the Who Gives website Tweet collection ratings 43,738 tweets by 1,443 visitors and Twitter users over a 19-day period in late 2010 and early 2011. Their research found that people loved to just 33 percent of tweets from accounts 21,014 users Twitter, which together have occurred. 39 percent of tweets generated rating, opinion is not a strong one way or the other.

@WhoGivesaTweet… Get Over Yourself

How about, instead of thinking of ways to further dilute the value of the each user’s personal carry a conversation and then risk falling further into the bubble filter, we just accept that you should take some bad to get good?

Taking vs. Appreciating on Twitter

The authors of the study to the recommendation, such as “it’s short,” “Keep it for you,” “don’t whine” and “be a tease,” to help users, better tweeters. How about “being a better listener and appreciate the person behind the account instead of feeling entitled to only the best thoughts and ideas. Create new ways to further automate the process of engaging may only be counterproductive to engage in any meaningful way at all.

Discovery is good. Why bother with the rest of the sharing of valuable content and some people feel uncomfortable by sharing themselves perhaps, but, we discover. More intelligent and better instead of searching for ways to improve the “attractive”, perhaps we others are giving away what you must learn to appreciate in the first place.

Twitter Users States About Facebook’s IPO

peterzmijewski — Thu, 02 Feb 2012 07:03:57 +0000

News broke this afternoon that Facebook filed their S-1 with the sec. The company plans to sell shares to the public under the trading symbol FB and is trying to increase to 5 billion. Filing news caused crash SEC site and Facebook to trend on Twitter. Just check the statements twitter users saying about the filing can be visible in the below image-

Make Effective Social Media Campaign with Some Strong Fundamentals

peterzmijewski — Wed, 01 Feb 2012 04:35:25 +0000

Nothing is worse than replication delays. The key to an effective campaign is creative ideas is facilitated by the preparation and execution. Similar to a marketing or public relations effort, a social media plan should contain all the essential components of a well-stocked strategic Foundation.

The Similarities:

• Research: David Ogilvy once said, “Advertising people who ignore research are just as dangerous as generals who ignore decodes signals enemy. “This is true for the social media campaign as well.” Your first step should be extensive research about the product, brand, the company, the consumer target, competition and of course an analysis of current social metrics.

• Summary: This should be an analysis of your evaluation plan and situation. Create a summary will help with identification of objectives and targets. Incorporate the results of research to show your customer that you understand why social media is an effective instrument and investment for your business.

• SWOT Analysis: How better to organize and create strategies for your plan through SWOT analysis, SWOT strengths weaknesses opportunities assessment and threat (SWOT)

• Strategies & Tactics: A graph showing your strategies and their corresponding tactics listing.

The Differences:

• Given the tremendous changes in communication, news and social media brings something different to the table. Remember that the social consumer assesses and absorbs information differently than the traditional consumer.

• Established with a two-way street “is no longer necessary to monitor and voice community conversation” brand. All social media in such a way as to maintain consistency between the knobs on the always brand available.

• In terms of your editorial calendar. Place focus on the content and media placement.

Tips To Keep On Rational In A Tech Demented Social World

peterzmijewski — Mon, 30 Jan 2012 12:18:15 +0000

With all this evolution of technology is important, that we must not lose sight of why you’re spending time on social first! I hope most of you are spending time on social networks to:

• Connect with real people

• Network

• Learn

• Education

• Inspire

• Grow your business

• Increase brand awareness

• New friends

• And the list goes on

15 Tips to stay healthy in Tech crazy world social:

1. Humanize before you codify!

2. Know your goals and objectives.

3. Align the top of the social media business not the other way around.

4. Select if the social difference between business goals can be made.

5. Get customer user groups in the head.

6. What action you want to to their audiences and communities to take?

7. WHY your target audience is desirable should take Facebook page, LinkedIn profile, or blog?

8. Be your own social duck!

9. Trust your gut.

10. Quit telling me how your page!

11. Don’t spam me, please.

12. Don’t act desperate.

13. Keep it simple.

14. Prioritize new tools and technology.

15. Embrace the social media of heartbeat.

There is hope. All of the above is no guilty even hung up on. Not if you can easily justify the qr code. This week, you can work on the goals and objectives. Don’t get lazy and think you will be able to move forward in a positive way and never fix it. Stop spam now. Stop begging, today. Focus on your business and audience first and the rest will come much easier! Trust me, it really works!

Adwords Express Can Now Be Availed of in UK and Germany

peterzmijewski — Fri, 27 Jan 2012 09:36:31 +0000

Great news for PPCs and SEOs based in Britain and Germany! Google has stated that AdWords Express would now be available to these markets. As we all know, the AdWords Express feature was released in the year to aid local merchants to give their ads a local center.

Through this specialized version of Google AdWords, you impart to Google local business information, phone, address, website, hours of operation and the like. This information will then put up relevant ads for users as well as Searchers with a basis on the browser. The users will then be able to see the Google places page, including the website and information. It will also reveal reviews received from customers.

Of course this would only mean that UK users and Germany users would have to work double time on their keyword research. In that regard, you could then scour their domains and get the keywords they are ranking for.

For the UK, our Research database is updated daily. So you can count on real time results for your market, giving you an edge in the UK market, just as seen in the example below, depicting Amazon UK:

Moving on, KeywordSpy is actually one of the few keyword tools that cater to the German market. With very timely updates, you could keep abreast of the German market, which would incorporate even Romanized spellings.

In addition, the UK and Germany are also available in the Tracking feature. The Tracking feature is a real time tool utilized for monitoring the performance of specified user keywords. Apart from these countries, you can also go across the three search engines (Google, Yahoo and Bing).

Finally, you could see them in the Affiliate Intelligence feature. In this feature, you could spot the active affiliates networks for each country and the affiliates present in each.

You would have to go to the said country in the site, conduct a search and then reveal the keywords and ads utilized by the affiliates in the said countries.

From knowing country information about affiliates, you could dig deeper to uncover information from the domains themselves, plus the particular ads and products that cater the affiliate services.

Having knowledge of such keywords for the said markets, you are now well equipped for the challenges of such markets. You can now easily bring your new campaign to a whole new level.

The Playbook Guide: “YouTube for Good”

peterzmijewski — Tue, 24 Jan 2012 08:59:47 +0000

YouTube announced some updates to its nonprofit program.

One is the “Playbook Guide: YouTube for good”. This is described as a “how-this source specifically targeted at nonprofits with sections on how to create content, collect resources, connect with other members of the community, and more.”

The donate button also has been made more well-known.

Youtube’s Valerie Streit says, “Nonprofits plays a vital part role of the YouTube community, and their videos have educated and inspired audiences since the beginning of the site.”There are several organizations with millions of views on YouTube and dozens of more than 10 million views, such as Greenpeace, Khan Academy and UNICEF. “

There are above 16,000 non-profit organizations which are concerned in the program.

The Playbook Guide – “YouTube for Good”

peterzmijewski — Tue, 24 Jan 2012 08:44:17 +0000

YouTube announced some updates to its nonprofit program.

One is the “Playbook Guide – YouTube for good”. This is described as a “how-this source specifically targeted at nonprofits with sections on how to create content, collect resources, connect with other members of the community, and more.”

The donate button also has been made more well-known.

There are above 16,000 non-profit organizations which are concerned in the program.

Source: Webpronews

AdCenter – In Search Volume Data No New Update

peterzmijewski — Thu, 19 Jan 2012 09:40:09 +0000

It was reported in November 2011, where advertisers using Microsoft adCenter haven’t seen search volume data update since the beginning of November.

The matter is specifically with Ad Intelligence Excel plugin, where there is no new data since November and the November and October data was “questionable” of many advertisers. “Since that time, Microsoft said they are working on the problem, but two months later, still no solution.

Ricky pools from Microsoft update multiple threads Forum said:

I will get to engineers and try to get an ETA. Please note that they are working on this fix and it’s absolutely a priority MAI works properly.

Thank you for your patience:-)

For how long they have to wait? Who knows, but not a good thing for advertisers looking for more ways to spend their budgets with adCenter.

Source: Seroundtable